Acquisitions and partnerships are highlighted in this week’s Affiliate Roundup: Moonpull and Awin partners to bring advanced tracking solutions for affiliates; Publicis acquires Profitero’s analytics solutions; and IAC updates on Dotdash Meredith. Find the latest news in affiliate every week in our roundup!
Best Practices, Explainers and Predictions
Data Deep Dive: Driving Incrementality with Path to Purchase Optimization
Looking at partnerships as an alternative to traditional sales and marketing channels.
M&A, New Entrants and Features
Moonpull partners with Awin to accelerate its world-class tracking solutions
Moonpull’s technology will enhance transaction tracking for Awin’s 250,000 affiliate and partner relationships.
Publicis acquires Profitero to add analytics layer to commerce bets
The $200 million deal comes with Profitero’s e-commerce analytics among other services.
Source: Marketing Dive
Case Studies, Profiles and Awards
Dotdash Meredith Will Be IAC’s ‘Biggest Cashflow Contributor’
IAC sees 665% YoY growth rate in Q1 after Dotdash Meredith’s first full quarter.
Source: Ad Exchanger
Julie Van Ullen outlines how improved standards will drive affiliate industry growth
Managing Director and Head of Revenue for Rakuten Rewards Julie Van Ullen talks about how her experience at the IAB is shaping her strategy for Rakuten Rewards.
Source: Martech Record
Events, Webinars and Podcasts
Marketing, Content & Commerce: the evolving publishing model
Executives from the New York Post, Qatch, and Recurrent Ventures discuss the use of partnerships as a way for publishers to diversify their revenue.
Source: Martech Record
Amazon’s Alexa app feature lets customers option to scan their shopping receipts for cashback rewards
The company will make rebate offers directly in the Alexa Shopping List section of its app.
Apple, Google, Microsoft Join Forces To Support Passwordless Logins
The tech platforms collaborate to create and expand support to meet standards set by the FIDO Alliance and the World Wide Web Consortium.
Five Reasons Why Ad Tech Businesses Need to Prioritise Privacy
Tips on how your business can stay afoot during seismic shifts in privacy.
Podcast Ad Spending To Rise 47% To $2.1B This Year
U.S. podcast ad revenue for 2022 and beyond.