Affiliate Marketing News 06-04-21
It’s a great time to be in affiliate marketing! This industry is experiencing tremendous growth and affiliate marketing is keeping pace with all of the tech giants. Keep crushing it, marketers!
M&A, New Entrants, and Features
Last week, 3L Capital led a $29M investment in PartnerStack, a B2B affiliate marketplace, indicating value can be created by building a product for a specific audience.
Source: MARTECH RECORD
Revcontent, an ad-technology content-recommendation engine, has sold its assets to Star Mountain Capital and Capital Dynamics, the companies said Wednesday. Terms of the deal were not disclosed.
Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising.
Best Practices, Explainers, and Predictions
PI LIVE Global 2021: Awin on How Affiliate Marketing’s Resurgence is Giving Big Tech a Run for its Money
In this presentation, hear about the four main factors that have catalyzed change, and how the affiliate renaissance is being embraced in a variety of creative ways.
The concept of high ticket affiliate marketing is fairly new, and there isn’t any orthodox definition of the term. To put it in simple words, as an affiliate marketer when you earn high commissions- say $500-$1000, recurrently- you have successfully cracked the game of high ticket affiliate marketing.
Source: CFX Magazine
We understand that sometimes we get a little carried away with our terms and jargon regarding links (we just get so excited!). So Geniuslink made this page to define some of our vocabulary, so nothing gets lost in translation.
If the concept of Gen C is brand new to you, then you need to listen up. Gen C refers to a community of people who are now more connected than ever before.
Affiliate advertising has evolved as a very effective strategy to generate income on a website. By simply structuring a website and producing quality traffic, website owners can receive generous commissions from top brand websites with affiliate programs.
Source: BUSINESS 2 COMMUNITY
Only when your data is combined can you see the raw closing power of affiliates, the engagement building of influencers, and how your media buying touches all of your other efforts. This consolidation of data can only be achieved by integrating all of your performance marketing data into a single analytical reporting dashboard.
Case Studies, Profiles, and Awards
Affiliate marketing, a high school radio show, the stodgy world of publishing and affiliate marketing is good for democracy? Jaime Birch talks about all these things on the Profitable Performance Marketing Podcast with guest Michael McNerney, Publisher for Martech Record.
Events, Webinars, and Podcasts
Join our live training program suitable for all digital and affiliate marketing professionals who want to launch, scale, or grow a successful affiliate program in any industry.
The International Performance Marketing Awards take place the night before PI LIVE London on October 18, 2021, which means it’s time for PerformanceIN and the IPMA team to start searching for an esteemed judging panel. Calling all PerformanceIN readers and partners to help shape a best in class lineup!
If you have an affiliate industry story to share, let us know!