2022 Predictions: Another Big Year for Affiliate
This week’s highlights: affiliate marketing trends, predictions, and guides. Get the most interesting news in affiliate every week in our roundup!
Best Practices, Explainers and Predictions
Affiliate Marketing Trends and Predictions for 2022
Industry predictions from experts, including our own CEO Brook Schaaf!
Source: AM Navigator
4 Ways Brands Can Overcome Affiliate Incrementality Hang-Ups
Incrementality challenges and tips on how to navigate them.
PR and Affiliate: The Definitive Guide for PR Agencies
Fundamentals of affiliate for PR agencies.
Source: Martech Record
Why nearly half of shoppers who move from cart to checkout leave before paying
Reasons why customers are abandoning their carts and the strategies to implement to prevent it.
Source: Digital Commerce 360
M&A, New Entrants and Features
eBay Affiliate Program Will See Improvements in 2022
eBay Partner Network’s 2022 initiatives.
Source: eCommerce Bytes
Case Studies, Profiles and Awards
Bed Bath & Beyond CEO says reducing coupons was ‘too severe’
CEO Mark Tritton’s thoughts on the company’s recent strategy to scale back on coupons.
Source: Fox Business
Memo: Frenemies, Part 2
Comparing strategies of the “everything store” (Amazon) and the “everywhere store” (Shopify).
Rakuten Targets Shoppers with Personalized cashback offers
Targeting customers with personalized rewards.
Source: Martech Cube
Events, Webinars and Podcasts
Martech Record Winter Virtual Networking Happy Hour. Thursday January 13th, 4:30pm EST.
For publishers, marketers, agencies and providers: games, breakout rooms, and fun awards.
Source: Martech Record
Ecommerce in 2022: What do the experts predict?
Customer data, BNPL, and other important issues in e-commerce, as predicted by industry experts.
Here’s How Instacart Plans To Become A Major Ad Platform
Your Instacart order . . . with ads on the side?
Yahoo builds out shoppable ad tech with MikMak deal
Yahoo dives deeper in e-commerce with shoppable ads.
Source: Marketing Dive
Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025
Recent moves by social media platforms are poised to pay out in 2025.
If you have an affiliate industry story to share, let us know!