FMTC’s Coupons vs. Other Coupon Sites

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Sometimes, we are asked why FMTC’s feed does not include all of the coupons listed on popular coupon sites, like Retail Me Not. There are several factors to consider when comparing coupons provided by FMTC and what you might see on other sites.

1) FMTC does not aggregate coupons that are not provided through the affiliate channel

2) FMTC does not aggregate coupons merchants send directly to their registered users

3) FMTC does not provide expired coupons

4) Some coupons sites work directly with stores to obtain exclusive coupons

When you use FMTC to keep up with current coupons and promotions, you can rest assured that when your shoppers use these coupons, they are approved for affiliate use and you will not be penalized with $0 commissions or, in some extreme cases, jeopardize your affiliate and/or network relationships. You can also take confidence in knowing that the coupons are valid and will work for your shoppers.

While we don’t provide non-affiliate coupons, we do provide a lot more content and merchant data than what is provided by the networks. When we add a new merchant, we note their primary country and the countries they ship to. They are assigned a primary category and sub-categories, so you know where they should appear on your website. We also let you know if they take Paypal, Amazon Payments, Google Wallet, Bill Me Later, and other special payment options. If the merchant offers a discount for signing up for an email newsletter or if they ship free with a minimum purchase, we provide you with links for those promos, too. We also build deep links to category pages, such as clearance, new arrivals, and best sellers.

Having been in the affiliate marketing industry for over 14 years, I can tell you it is not all about coupons. Providing shoppers with more points of entry to access promotions, sales, and other areas consumers find interesting will increase your clicks and your conversions. It also demonstrates to merchants that your site is a valuable content partner – not merely focused on hit-and-run coupon redemptions.

FMTC is more than a coupon feed. We provide valuable content and tools for our clients and the merchants they work with.

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