In this week’s Affiliate News Roundup, we’ve included articles to help newcomers: a primer on affiliate marketing taxes, an overview of KPIs, and recently launched certifications. For those already established in this space, we rounded up some new tools to simplify your affiliate marketing program.
Best Practices, Explainers and Predictions
Get certified as a partnerships pro with new Product and Agency certifications
Self-paced courses are available through impact.com’s Partnerships Experience Academy (PXA).
KPIs Need to Change With the Merging of PR and Affiliate Marketing
An argument for changing the standard measurement as affiliate marketing evolves.
The Beginner’s Guide to Affiliate Marketing Taxes
Tax basics for beginner affiliate marketers.
M&A, New Entrants and Features
AvantLink Introduces new QR Code Tool
A tool to embed tracking links via QR code.
Dropbox Shop and Creator Ecommerce
The file-hosting service platform expands into the creator marketplace space.
Source: Practical Ecommerce
Instagram Is Ending Its Affiliate Marketing Cash Incentive For Creators
Instagram shuts down its incentive program, ending payments up to $400 per month for select creators.
Source: Business Insider
ShareASale releases new intelligent tags to simplify partner discovery and recruitment
Crowd-sourced intelligence should make it easier to find relevant partners.
Webgains Launches Shopify App
The new integration is aimed at streamlining affiliate program launches.
Events, Webinars and Podcasts
Awin Talks: Moonpull brings improved clarity to tracking
An interview with Steve Brown, CEO of Moonpull.
Chris Goodridge, President & COO, VerticalScope on acquisitions, scale and value.
Chris Goodridge of VerticalScope on the company’s acquisitions strategy.
Source: Martech Record
Martech Record Zoom Happy Hour
Join fellow affiliate marketers in this casual happy hour event.
Source: Martech Record
The future of partnership marketing with Cristy Ebert Garcia, CMO of Impact.com
What’s in store for partnership marketing, according to impact.com’s CMO Cristy Ebert Garcia.
Source: CX Confessions: The Customer Experience Show
Buy Now Pay Later Transactions Will Surpass $100 billion by 2024
The future looks promising for the BNPL space.
Source: Insider Intelligence
Twitter expands e-commerce features with Shopify partnership
Good news for Shopify merchants: this new integration with Twitter allows up to 50 products to be showcased in the social media platform’s Shop Spotlight or Twitter Shops.
Source: Marketing Dive
Will Sellers See a Sales Spike with Etsy-Funded Coupons?
Etsy is bringing back coupons for a limited time.